The purpose of this document is to give some good resources to get started working with customer development and lean startups.

NOTE: this page is a work-in-progress.


Lean Startup Books

The Lean Startup by Eric Ries

A great introduction and resource on the problems lean startups purport to solve, with case studies of successful companies using the lean startup methodology. Written by the guy who coined the term lean startup (which should possibly be called “learning startup.”)

The Entrepreneur’s Guide to Customer Development by Brant Cooper and Patrick Vlaskovits

This is an excellent overview of Customer Development and has a number of useful case studies.

Running Lean by Ash Maurya

Discusses Ash’s experiments with SAAS products and also talks about how he wrote the book using the lean startup methodology.

The Four Steps to the Epiphany by Steve Blank

This book contains invaluable insights. Focuses on capturing business model assumptions how they are validated. Introduces the theory of customer development as the methodology by which repeatable success is best used.

The First two chapters are available for free at: Four_Steps.pdf. The reading is sometimes rough due to the editing of the book, but it is one of the canonical texts so far for people interested in lean startups.

The Startup Owners Manual by Steve Blank

Have not read this yet, but it promises to be good. It combines Steve Blank’s customer development methodology with Alex Osterwalder’s Business Model Generation book. Get the Startup Owner’s Manual here.

Key blogs in the field

Startup Lessons Learned by Eric Ries

One of the key founders of Lean Startup principles. If you want to read this straight through (which is advised), this book made of the posts will save you a lot of time (Eric’s site is slow.) Alternately, check out Feed Rerun for an easy way to read old blog posts.

Key posts:

Steve Blank’s blog

Gave inspiration to Eric Ries, formalized differences between startups and established companies. Blank gives general entrepreneurial experiences and is on the cutting edge of entrepreneurial education.

Key posts:

Ash Maurya’s blog

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The Experience Is The Product by Cindy Alvarez

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